Capturing the spirit of stunningly unique flowers

Floriade 2022 Expo - the Japanese pavilion 

As part of the Floriade 2022 Expo in Alemere, Netherlands, the Japan pavilion stands out with its elegant simplicity, the cozyness of the space and the atmosphere building around it. It is inspired...

Insight From The EMC Coaches

Why Design and Critique Program?

Floral art is emotion. That is undeniable and all EMC designers who have been through the amazing experience of the Advance class have had a very clear picture of just how true this expression is.

There are many different variables...

Floral Experiences by Tomas de Bruyne Events 

As seen through the eyes of EMC Teacher, Francisca Paz-Perez Aguirre after being part of the Tomas de Bruyne Team in the biggest private event in Pakistan

written by Francisca Paz Peres Aguirre

photos by Alex Mateiu

event by Tomas de...

Remembering EMC Advanced Class

An insight into the Mastermind Experience

"When I think of my EMC Advanced Class experience, I always remember the fantastic time I had spent in Bruges in the autumn, surrounded by designers from so many countries, as we worked our way through the...

The Future of Floral Sustainability

Smithers Oasis opens the door for a new approach on sustainability with the launch of the TerraBrick 

"At EMC we believe that each of us, as designers, are continually seeking and yearn for creative ideas and ambitions. We must allow ourselves to be...

EMC Trend Report 2022

In collaboration with Fleur Creatif, Rekad & Tooolbox

The only constant in our world is change. Change always brings risks, but it is also the creator of opportunities and possibilities for new, exciting things to be developed. A trend is a general...

Challenge Yourself!

The EMC Community, a place to challenge and inspire you!

A community dedicated to uplifting the floral designer to a conscious creative is so necessary nowadays. We have so many groups on social media where pictures of floral works are placed, most of them being nothing...

“Originally consists of returning to the origin, so, the original is the simplicity of the early solutions”. A quotation from Antoni Gaudí, who Daniel Santamaria always has in mind, and which...

The Brazilian Perspective

EMC Go Live presents one of the most famous designers from one of the most festive countries in the world

’’Architect and urban planner by training, decorator and teacher by passion’’. This is how Tanus Saab describes himself. Being a...

Integration with flowers at EMC Go Live Event

Check the line up of amazing designers showcasing their take on INTEGRATION at the EMC Go Live Event

The EMC GO Live Event is hosting not one, but four floral design demonstrations with four fantastic floral designers who are not only highly...

T H E  F A N Z I N E

A publication for creatives in motion

A fanzine is a publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest.

Our phenomenon is called floral design and if you are among those who share the...

Interview with Orit Hertz

Instructor. Event designer. Conscious creative. Freelance florist. Artist. Teacher.

Orit Hertz School of Design and Flower Arrangement opened in Israel, in 2009 to offer professional level courses on flower arrangement at the highest level, in a pastoral setting and for...